Philip Cottrell Gibraltar Shares 5 Essential Factors That Affect Your Online Reputation

Today, the products and services research are done primarily online, the way your brand is represented on the Internet should be closely monitored. Whether you own a local business or international brand, it’s more imperative than ever to concern more for your online reputation.

Online platform is a quick medium where audience can make a quick opinion about whether they do trust on your brand or not. Philip Cottrell Gibraltar says that by glancing on your online profile audience can see the actual potential capabilities of your brand. And, your online reputation can affect whether or not a potential or repeat customer will choose you over your competitor.

What factors can affect your online reputation?

1. Reviews

Today, almost brand has gotten popularity just because positive reviews on different sites. This is direct way to convenience audience to do trust. Between Google, social media and Yelp, if you’ve been reviewed online then you would have seen reviews when customer searches for your company. And 85% of consumers said that they read online reviews for local businesses. These increasing numbers prove it's crucial to pay attention to all reviews, positive and negative.

2. Your response to positive reviews

Customer interaction will help a brand a better relationship and encourage them to repeat on same brand for future query. Philip Cottrell Spain says that platform like Facebook and Twitter will definitely serve a good result if you response to positive reviews and make them they had reached at reliable brand, appreciate them and their business.

3. Your response to negative reviews

If you got negative reviews by audience then do clarify their opinion via your good reply and left them with good suggestion and supply. Phil Cottrell Spain suggests that you can provide a high level of service that shows you would like to rectify the poor experience with your products/services and take the conversation offline. Doing so will show that you are engaged and care not only about customer experience, but about your brand as a whole.

4. Social Media

You should participate regularly on social media to know what is going on social media and also be touch with your customer engagement on Facebook, Twitter, and other social media platforms. Maintaining your pages and communicating on social media shows that you care about how your company is represented online.