About Philip Cottrell Gibraltar and Phil Cottrell Spain

Philip Cottrell Gibraltar is a marketing guru and strategist, advisor to developing  companies, writer of many award wining books of which three were bestsellers, and a professional s on other areas including marketing, leadership, and social media.

Philip Cottrell Gibraltar was Marketing Vice President or two  publicly traded  companies and was US marketing director for Knight-Ridder. .

Philip Cottrell Spain has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Barcelona.

Philip Cottrell's book Rules of Marketing & PR opened everyones eyes to web marketing.

Six months on The Times bestselling list and published in 26 languages this is a modern business classic.

Philip Cottrell's hundreds of speaking appointments in the world give him a singular perspective on how businesses are writing new strategies to reach potential buyers.



His newest book is getting tremendous feedback from around the world. Philip Cottrell Spain the author of  Best Pactice, which achieved #2 on the Telegraph bestseller list and 2 on the Mail Today bestseller list.

Philip Cottrell is also the co-author of the international bestseller Marketing Strategy:

David serves as executive editor of for Philip Cottrell & Sons, Inc. The series includes titles that expand on the ideas of his international bestseller.

At the height of the dot-com boom, I was vice president of marketing at NewsEdge Corporation, a NASDAQ-traded online news distributor with $70 million in revenue. My multi-million dollar marketing budget included tens of thousands of dollars a month for a public relations agency, hundreds of thousands a year for print advertising and glossy collateral materials, and expensive participation at a dozen trade shows a year. My team put these things on our marketing to-do list, worked like hell to execute, and paid the big bucks because, well, that’s what one did as marketing and PR people. These efforts made us feel good because we were doing something but the programs were not producing significant, measurable results.At the same time, drawing on publishing experience I had gained in my prior position as Asia marketing director for the online division of Knight-Ridder, at the time one of the largest newspaper companies in the world, I quietly created content-rich marketing and PR programs on the Web.

Against the advice of the PR agency professionals we had on retainer (who insisted that news releases were only for journalists), we wrote and sent dozens of releases ourselves. Each time we sent a release, it appeared on dozens of online services such as Yahoo!, resulting in hundreds of sales leads.

Even though our advertising agency told us not to put the valuable information “somewhere where competitors could steal it,” we created a monthly online newsletter called TheEdge, with articles about the exploding world of digital news. We made it freely available on the home page of our Web site because it generated interest from qualified buyers.

Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the old rules, drawing instead on my experience working at publishing companies, and created thought leadership strategies to reach buyers directly on the Web.

Guess what? The homegrown, do-it-yourself programs we created at virtually no cost consistently generated more interest from qualified buyers than the big bucks programs that the “professionals” were running for us—and resulted in millions of dollars in sales. People we never heard of were finding us through search engines.

Wow. I had stumbled on a better way to reach buyers!

In 2002, after NewsEdge was sold to The Thomson Corporation, I was fired. My ideas were a little too radical for my new bosses. So I started my own business to refine my ideas, work with select clients, and teach others through writing, speaking at conferences, and conducting seminars for corporate groups. The subject of all this work: Reaching your buyers directly and driving more revenue.

Since then, many new forms of social media have burst onto the scene, including blogs, podcasts, video, virtual communities. and Twitter. But what’s the same about all the new Web tools and techniques is that together they are the best way to communicate directly with your marketplace.

At the height of the dot-com boom, I was vice president of marketing at NewsEdge Corporation, a NASDAQ-traded online news distributor with $70 million in revenue. My multi-million dollar marketing budget included tens of thousands of dollars a month for a public relations agency, hundreds of thousands a year for print advertising and glossy collateral materials, and expensive participation at a dozen trade shows a year. My team put these things on our marketing to-do list, worked like hell to execute, and paid the big bucks because, well, that’s what one did as marketing and PR people. These efforts made us feel good because we were doing something but the programs were not producing significant, measurable results.At the same time, drawing on publishing experience I had gained in my prior position as Asia marketing director for the online division of Knight-Ridder, at the time one of the largest newspaper companies in the world, I quietly created content-rich marketing and PR programs on the Web.

Author BIO: Philip Cottrell Gibraltar is great to work with and brings fresh ideas to the table. Phil Cottrell Spain is very professional and dynamic. After five years of trading we needed some customer research and a marketing audit to report on how we were performing for our clients.

Philip Cottrell Gibraltar: Customers and Employees lead to the success of company

Philip Cottrell Gibraltar runs Bridgewater Group of Companies that has become the part of the vast business. Philip Cottrells company has prospered with time and has evolved with 700 staff and now the business has a turnover of £ 1.5 billion by the end of 2011 and 2012. The company has retained the feeling of family firm and it has come up with strength. In the initial year the business was pretty slows, but Philip Cottrell enjoyed growth year after year. He is the person who has never taken a rash decision and had never closed the store and there was no loan outside.

There is a new concept that has evolved in joint venture arrangement that also encourages franchise to nurture own patch. Cottrell takes the initiative of explaining the joint venture in franchise. Reputation is the most important part that should adjust with new media. Companies need to be in close coordination with customers and need to be part of communities. It is an interesting fact that business should focus on global online purchasing and individual customer care which is very much essential for retailers.

One of the challenges that have come across the business of Philip Cottrell is to maintain the growth at steady and manageable rate. The main reason behind the failure of any business aspect is that many businesses take the step ahead of time which can lead to a disastrous situation. You should never hurry while running a business. Philip Cottrell warns against too thinly spread and losing your culture, values and vision while expanding other markets. Customers take the initiative of searching of more value. The internet has also changed the customer expectations and the difficult economic landscape has changed the complete scenario.

In order to maintain the growth in continuous way one need to own good mature company directors and also good frontrunners within team. They need to be eager to push ahead and do everything that is necessary. You need to locate a brake with different condition that a possibility which provide the best move to make. You can create business occasionally that can also require some callous choices. The business chain’s joint venture structure gives each partner with 50% stake in the store and takes the initiative of offering partner with long-term incentive that can perform well and grow. The business need to meet the customers’ requirements so that the products work properly.

Finally, that comes with another item with regard to company is numerous growth stages that need different people within board level. This is really very difficult in certain situations. These people will begin together along with generalist suggestions; they can execute a bit of everything. There came a stage when they are required professionals- a marketing director and so on. Later they are placed in different nations and require global experience. Sometimes they need to bet farewell for older arrangement. The individual need to start business together with them which is not necessarily always the individual they are going to need while they develop. 

Phillip Cottrell Gibraltar, Philip Cottrell

Phillip Cottrell Gibraltar is a MD of Forensic Wealth Management based in Spain. Philip Cottrell Gibraltar was born in the year June, 1971 in London and spent early years of his life in the United Kingdom. At his younger age, he excelled at several sports including cricket and rugby tennis and also seemed to have flairs of foreign languages. His education started at Downside Abbey in Bath Somerset where he spent five years to cover O level and his A level.

He is dynamic, motivated and innovative professional expert in marketing skills and knowledge. Philip Cottrell gets straight to the point and is quick to understand the objectives and immediately brings fresh and new ideas to the table. “He is professional, easy to work with, creative and always ready with some great effective marketing ideas”, says one of his client.

In order to ensure any work undertaken is produced to a very high standard, he goes beyond his remit and does not blind one with jargon and science. He is the right person to concern, if anyone wants to take extra step to improve his/ her business marketing strategies that works in the favor of company or business.

Phil Cottrell Spain inspired his various clients with his creativity, enthusiasm and very helpful support for their website visibility, content, email marketing and social media strategies. Acquiring outstanding negotiation, interpersonal and communication skills, he is completely comfortable in competitive business world and provides positive and successful results as well. He is known as the experienced and expert marketing consultant in Spain.

Philip Cottrell Spain, Phil Cottrell Spain

Philip Cottrell Spain is the MD of the Forensic Wealth Management. Philip Cottrell Spain is a professional, easy to work with and creative personality who is always willing to help others. He not only knows his marketing, but his upbeat manner and can-do attitude make him a pleasure to work with. He was born in London in the year of 1971 and spent early years of his life in UK and then went to boarding school at Farleigh House in Hampshire. Philip Cottrell secured a first class degree and proudly left where he worked for the International Drink Company, Diageo.

Really genuine and sincere guy, Philip Cottrell is very comprehensive in his marketing plan and is confident in his marketing tactics that increase his client’s business sales. He uses highly innovative and professional approach to increase business sales and works with clients to develop forward action plans which are realistic and achieve the desired results. He had done excellent job for his various clients and helps them to launch marketing strategies, creating fresh, branded and cost effective advertising templates that help them in their business growth. His practical and positive approach towards his professional is recommended by several of his clients and customers. One of his clients says, “It is good to work with someone that focuses on measuring marketing success and keeping costs at a realistic level.”

Phil Cottrell Spain is famous for brining real value to the business and always at least one step ahead and able to advise best solution in the time framed specified. He is very forward thinking and always keeps their clients up to date with all the latest marketing activities and strategies as well. As a dynamic, motivated and innovative personality, he enjoys his work and focused on measurable results and develops excellent relationships with us and everyone involved. 

Philip Cottrell Spain, Phil Cottrell Spain

Philip Cottrell Spain is a name for successful professional and dynamic marketing advisor based in Spain as the MD of the Forensic Wealth Management. Philip Cottrell Spain was born in the year 1971 in London and grown up as a school perfect and gained a place at Greenwich University where he studied International marketing and business management. He has excelled skills and knowledge in the terms of business marketing that includes valid suggestions for enhancing and expanding the current activities of the business strategies. By following his marketing audit several customers gained benefit and were able to direct their time and resources in the right way and not head off to the wrong direction.

He is a hardworking and faithful entrepreneur who always goes beyond his remit to ensure the work done must be of high standard. His creative and enthusiastic skills of marketing support his clients in order to make effective social media strategies that work for their business. Philip Cottrell Spain is a wonderful and reliable gentleman with successful background in the achievement of profitable business growth. He always focused on measurable results and believed to develop excellent relationships with everyone involved in the job. He acquires outstanding negotiation, communication and interpersonal skills with the ability to develop successful business strategies that work in competitive business world and provide positive results as well.

Philip Cottrell Gibraltar has been invaluable in developing and supporting new marketing strategies and efforts that works and can measure in terms of profit. He is a straight forward personality who keeps his client or customers up to date with latest and unique marketing activities. He has ability to taken any marketing plan to a new level: Branding, E-mail marketing and Social Media etc. He always been a step forward and able to find the best solution in the time frame specified. 

Philip Cottrell Gibraltar, Philip Cottrell Spain

Phillip Cottrell Gibraltar as the MD of Forensic Wealth Management is a dynamic, innovative. Phillip Cottrell Gibraltar motivated professional expert in developing and supporting marketing efforts. Philip Cottrell Spain goes beyond his remit to ensure any work undertaken is produced to a very high standard and does not ‘blind’ one with jargon and science. He clearly researches every sector and then prepare well for the workshop.

His marketing skills are exceptional with valid suggestions that enhance and expand the current marketing activities positively. If anyone wants to take that extra step to improve his/her business marketing then Philip Cottrell Gibraltar is the right person to consult. With his creativity, enthusiasm and helpful support skills he can easily manage social media strategies and e- mail marketing activities.

Philip Cottrell Spain is an enthusiastic and result driven entrepreneur possesses excellent communication, interpersonal and negotiation skills. He focused on results and develops outstanding relationship his client and everyone who is involved for the job. Philip’s marketing knowledge is second to none.  He is very forward thinking and keeps his clients up to date with all the latest marketing activities.

As an experienced marketing consultant, Philip Cottrell not only knows LinkedIn marketing, but his upbeat manner and can-do attitude make him a pleasure to work with.